Interesting concept. Upon first thought, a city dweller like myself, would not agree with such a statement. There is nothing modern about rural but these designs and colors from furniturea work. More importantly, I like the idea that a company with rustic roots can identify and adapt a modern concept. It just goes to show you that being open minded can spark innovation.
Furniturea (fur-ni-chur-ah) is located in Portland, Maine and designs and manufactures contemporary hardwood furniture in a rural modern style. The pride they take in their work is evident as each piece is made one at a time and they take pride in their responsibility to the environment.

Rustic modern and bold colors define this furniture
From their site:
Furniturea’s adventurous designs and bold colors make a strong visual statement in Portland, Maine’s Old Port, a restored historic commercial district that hosts thousands of visitors every year. This vibrant, upscale, waterfront shopping district features a refreshing mix of commercial and recreational marine activities, diverse restaurants and bakeries, theaters, lodging, art galleries, historic architecture and unique locally-owned shops and boutiques.







